As lead designer of the 2004 MTV2.com relaunch, I worked with our production team and VP to fulfill MTV Network's goal of creating an entertainment destinationfor young males that was in keeping with the rebranding of MTV2. I design directed the site through a series of presentations of information architecture, look-and-feel studies, interactive mockups and functional prototypes. The team's collaboration led to such distinct features as creative site intros, prominanat display of photography, and a new interactive advertising model.