The premiere of the new show Pimp My Ride on MTV needed a fun online component and our producers had the idea of doing customizable cars. We decided to create an Flash toy that allowed users to pick a base car type, then customize it with different paint, wheels and accessories. I had spent much of my youth drawing wicked machines and was delighted to have a chance to work on this project. After developing a quick flash POC I then drew 3 different cars; classic, coupe and SUV. I had a blast creating parts like hood scoops, flames, sidepipes, etc. Working with our Flash developers we put the interaction together and launched the toy with the premiere. The show was a huge success and the toy consistently came up in the top 30 pages on the MTV.com site for almost 3 years.
Year: 2004 / Category: Games & Animation