Tag Archives: Illustration

MTV: Pimp My Ride

mtv-pmr-01

mtv-pmr-02

mtv-pmr-03

The premiere of the new show Pimp My Ride on MTV needed a fun online component and our producers had the idea of doing customizable cars. We decided to create an Flash toy that allowed users to pick a base car type, then customize it with different paint, wheels and accessories. I had spent much of my youth drawing wicked machines and was delighted to have a chance to work on this project.

After developing a quick flash POC I then drew 3 different cars; classic, coupe and SUV. I had a blast creating parts like hood scoops, flames, sidepipes, etc. Working with our Flash developers we put the interaction together and launched the toy with the premiere. The show was a huge success and the toy consistently came up in the top 30 pages on the MTV.com site for almost 3 years.


Year: 2004 / Category: Games & Animation

MTV2.com

MTV2 homepage

News hub

News hub

Videos hub

Videos hub

Shows hub

Shows hub


In 2004 the cable channel MTV2 re-branded itself as an alternative destination for rock and hip-hop entertainment for young men. I worked with the digital production team and channel VP to re-imagine what an entertainment site could be. I design directed the site through a series of presentations of information architecture, look-and-feel studies, interactive mockups and functional prototypes. The team’s collaboration led to such distinct features as creative site intros, a defecating two-headed dog logo, prominent display of photography, and a new interactive advertising model.


Year: 2003-2005 / Category: Web Design