Tag Archives: MTV2

MTV2: Sic ‘Emation

The Andy Milonakis Show homepage

The Andy Milonakis Show videos

The Andy Milonakis Show videos

Where My Dogs At?

Where My Dogs At?

Wondershowzen

Wondershowzen

Celebrity Deathmatch

Celebrity Deathmatch


For MTV2’s Sic ‘Emation programming we created a new, skinable shows template. Each show site could be made-over to reflect on-air packaging without burdening production resources. The template also gave fresh promotional opportunities to the show’s main page, including embedded Flash video, tune-in info and DVD tie in.


Year: 2006 / Category: Web Design

MTV2: Dew Circuit Breakout

Homepage

Meet the Bands

Meet the Bands

Voting: Phase 1

Voting: Phase 1

Voting: Phase 2

Voting: Phase 2

Winner

Winner


For the 2006 season of the MTV2 battle of the bands show Dew Circuit Breakout, Mountain Dew wanted a site that reflected their brand and would drive repeat traffic. Working closely with the Onair and Ad sales departments, we created a multi-platform experience. The centerpiece of the project was the voting application. It had a visual payoff of numerals indicating how many votes users cast and fans posted screen shots of their click numbers on their social networking sites. Mountain Dew was happy.


Year: 2006 / Category: Web Design

MTV2.com

MTV2 homepage

News hub

News hub

Videos hub

Videos hub

Shows hub

Shows hub


In 2004 the cable channel MTV2 re-branded itself as an alternative destination for rock and hip-hop entertainment for young men. I worked with the digital production team and channel VP to re-imagine what an entertainment site could be. I design directed the site through a series of presentations of information architecture, look-and-feel studies, interactive mockups and functional prototypes. The team’s collaboration led to such distinct features as creative site intros, a defecating two-headed dog logo, prominent display of photography, and a new interactive advertising model.


Year: 2003-2005 / Category: Web Design