In 2004 the cable channel MTV2 re-branded itself as an alternative destination for rock and hip-hop entertainment for young men. I worked with the digital production team and channel VP to re-imagine what an entertainment site could be. I design directed the site through a series of presentations of information architecture, look-and-feel studies, interactive mockups and functional prototypes. The team’s collaboration led to such distinct features as creative site intros, a defecating two-headed dog logo, prominent display of photography, and a new interactive advertising model.
Year: 2003-2005 / Category: Web Design