Author Archives: Jay B.

wowOwow

Wowowow.com, a website created for women who "weren't born yesterday", commissioned me to create elegant, graphical promotions for articles featured on their homepage.

MTV Tr3s

MTV Tr3s homepage

Style option

Mi TRL show page

Rock Dinner show page

In February 2008 we relaunched the site for MTV Tr3s, transitioning from an all-flash build to a CSS driven design. This allowed us to take advantage of the video and community platforms of MTV.com. I worked closely with channel creatives to create a template design that complimented the style of the channel.
Year: 2007-2008 / Category: Web Design

MTV2: Sic ‘Emation

The Andy Milonakis Show videos

Where My Dogs At?

Wondershowzen

Celebrity Deathmatch

For MTV2's Sic 'Emation programming we created a new, skinable shows template. Each show site could be made-over to reflect on-air packaging without burdening production resources. The template also gave fresh promotional opportunities to the show's main page, including embedded Flash video, tune-in info and DVD tie in.
Year: 2006 / Category: Web Design

MTV2: Dew Circuit Breakout

Meet the Bands

Voting: Phase 1

Voting: Phase 2

Winner

For the 2006 season of the MTV2 battle of the bands show Dew Circuit Breakout, Mountain Dew wanted a site that reflected their brand and would drive repeat traffic. Working closely with the Onair and Ad sales departments, we created a multi-platform experience. The centerpiece of the project was the voting application. It had a visual payoff of numerals indicating how many votes users cast and fans posted screen shots of their click numbers on their social networking sites. Mountain Dew was happy.
Year: 2006 / Category: Web Design

MTV: Pimp My Ride

The premiere of the new show Pimp My Ride on MTV needed a fun online component and our producers had the idea of doing customizable cars. We decided to create an Flash toy that allowed users to pick a base car type, then customize it with different paint, wheels and accessories. I had spent much of my youth drawing wicked machines and was delighted to have a chance to work on this project. After developing a quick flash POC I then drew 3 different cars; classic, coupe and SUV. I had a blast creating parts like hood scoops, flames, sidepipes, etc. Working with our Flash developers we put the interaction together and launched the toy with the premiere. The show was a huge success and the toy consistently came up in the top 30 pages on the MTV.com site for almost 3 years.
Year: 2004 / Category: Games & Animation

MTV2.com

News hub

Videos hub

Shows hub

In 2004 the cable channel MTV2 re-branded itself as an alternative destination for rock and hip-hop entertainment for young men. I worked with the digital production team and channel VP to re-imagine what an entertainment site could be. I design directed the site through a series of presentations of information architecture, look-and-feel studies, interactive mockups and functional prototypes. The team's collaboration led to such distinct features as creative site intros, a defecating two-headed dog logo, prominent display of photography, and a new interactive advertising model.
Year: 2003-2005 / Category: Web Design

MTV.com

MTV Homepage

The Real World show page

TRL countdown page

Music hub

Music genres

My focus on consistency in site architecture and design detail led to my designation as Senior Designer in charge of cross-site design standards for MTV.com. Working with site design parameters for the US site set in early 2002, I developed an intranet style guide reference for designers and producers. I was also lead designer in a variety of facelifts implemented on the homepage, hub pages and cross-site navigation, as well as a template for dynamic show content.
Year: 2002-2003 / Category: Web Design

Jay Boucher

Drawing & Interactive Design