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For the 2006 season of the MTV2 battle of the bands show Dew Circuit Breakout, Mountain Dew wanted a site that reflected their brand and would drive repeat traffic. Working closely with the Onair and Ad sales departments, we created a multi-platform experience. The centerpiece of the project was the voting application. It had a visual payoff of numerals indicating how many votes users cast and fans posted screen shots of their click numbers on their social networking sites. Mountain Dew was happy.
Year: 2006 / Category: Web Design