Web Design

MTV2.com

MTV2 homepage
News hub

News hub

Videos hub

Videos hub

Shows hub

Shows hub

In 2004 the cable channel MTV2 re-branded itself as an alternative destination for rock and hip-hop entertainment for young men. I worked with the digital production team and channel VP to re-imagine what an entertainment site could be. I design directed the site through a series of presentations of information architecture, look-and-feel studies, interactive mockups and functional prototypes. The team's collaboration led to such distinct features as creative site intros, a defecating two-headed dog logo, prominent display of photography, and a new interactive advertising model.
Year: 2003-2005 / Category: Web Design

MTV.com

MTV Homepage

MTV Homepage

The Real World show page

The Real World show page

TRL countdown page

TRL countdown page

Music hub

Music genres

Music genres

My focus on consistency in site architecture and design detail led to my designation as Senior Designer in charge of cross-site design standards for MTV.com. Working with site design parameters for the US site set in early 2002, I developed an intranet style guide reference for designers and producers. I was also lead designer in a variety of facelifts implemented on the homepage, hub pages and cross-site navigation, as well as a template for dynamic show content.
Year: 2002-2003 / Category: Web Design